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Operating in such diverse markets, it is essential to guarantee that the image of both the product and the brand are correctly defined and are understood and respected by all. This is the only way Ertecna can guarantee the objectives and the communication strategy that have been defined, making it more and more necessary and fundamental to implement a criteria of coherence and uniformization. With this objective, Ertecna developed a restructuring and design project for the image of the company and of its brands, which resulted in this manual. |